Organizational Profile

Hotel

SBR provides hotel rooms for stay and facilities e.g. swimming pool, waterfall, water slides, children playground, in-house TV channels, exhibits of various type on site (mostly biodiversity)

Food & Beverage

SBR has a single restaurant cafe in which breakfast and daily meals are served.

What We Do

Hotel Services Information

It is a love and passion for the environment and nature that will act as an impetus for us to begin to care unconditionally for the waning ozone layer, depleting forests and out-of-control pollutants.

Using less plastic, energy-saving light bulbs and a smart heat-exchange system can only do so much, so, throughout the Resort, we assimilate nature with comfort recluse, greenery with cutting-edge technology in a bid to have our guests come to appreciate nature's infinite value.

At Siloso Beach Resort, the only Eco resort residing on the beautiful island of Sentosa, guests can enjoy the only natural spring water landscape pool in Singapore, complete with a waterfall feature, while relaxing amongst the balmy shades of flora to the soothing sounds of cascading waters. There are rooftop garden suites complete with rooftop bath, one of a kind in Singapore.

Sitting at the heart of Singapore's hippest beach - Siloso Beach in Sentosa, the resort's strategic location and lush foliage within its surroundings, guests find themselves faced with a strewn of choices. Bay-windows looking out to white sandy beach rooms, a walk away to the beach, various entertainment outlets and activity booths located along the beach's stretch, offers both scenic and convenient leisure.

The resort provides an experience of an ideal getaway, for honeymooners and lovers in the mood for a romantic getaway or holidaymakers in search of tranquillity on an island beachfront.

Nestled within its lush foliage surrounding, Siloso Beach Resort hosts a range of rooms to fit the needs of the various guests, from romantic getaways for couples to retreats for holidaymakers.

With the main foyer of rooms facing beachfronts, guest rooms are provided a natural backdrop of the sea landscape while decking the inner courtyard sprawls a 95m long natural spring water landscape pool with a waterfall feature, providing a relaxing atmosphere.

Every room is fitted with amenities to ensure that your stay is both enjoyable and comfortable.

Eco Alfresco Café Dining

Our dining experience caters to more than just an experience, care is taken in minimising carbon footprint while guests enjoy their meals.

Dishes are prepared with homegrown herbs within the resort's own garden, from mints to basil and many more spices of a variety. Savour some of our all-time favourites such as fish and chips or try out the grilled fish platter for healthier choices.

Our Green Conscious Café

Every ingredients used in the menu are ensured with care to minimise carbon foot print, this includes purchasing ingredient primarily from local sources first and when unavailable purchases will then be made from the next nearest source possible including countries such as Vietnam and Malaysia.

Event decors are prepared fully using home grown leafs and flowers as decor, this in turn leads to minimum or no usage of tablecloths. Through a food disposal system, usage of garbage bags is also minimised.

While appreciating the nature around the vicinity, we hope to share the finer details to the dining experience with our valued diners. From embracing what nature has to offer around us and aspire to continuously bring that experience to the plate.

1. Minimise Food Wastage

At SBR’s café, much of the food waste is either reused or recycled.

Organic waste: Suitable organic waste is recycled through worm composting or aquaculture.

Non-organic waste: Whatever can be reused or recycled is. The staff is well trained to segregate various types of wastes (plastics, metals, glass, paper).

2. Purchase of Local Food

For our café, we mostly purchase products within the South East Asia region. The reason for doing this is mostly to reduce the carbon footprint resulting from the transportation of goods.

3. Display of Strong Environmental Messages

Our café displays numerous messages related to environmental issues, including

•Our biodiversity exhibit which displays pictures of wildlife taken throughout the resort and associated conservation messages.

•Our eco huts (5 in the café area): each hut displays extensive information on a specific topic: climate change, pollution, water, biodiversity, corporate sustainability.

4. Energy Saving Environment

•Our café has an open air concept. As such, we

make very significant savings on energy by maximizing natural cooling and the use of fans.

•In the kitchen, we use a very energy efficient water heater system.

•We have strong energy saving management guidelines in place for the F&B department with measures such as the closing of the kitchen during night time to only provide heated meals.

•We have installed a balanced wave technology on various appliances, such as fridges, which significantly reduces heat loss and improves efficiency.

5. Environmentally Responsible Menu

One of our most unusual practices is that we only offer sustainable choices of food on our menu - we follow the World Wide Fund (WWF) for nature guidelines for sustainable seafood . As such, you will not find items such as shark fins, blue fin tuna, tiger prawns on our menu.

We also look into other sources for food, such as meat, with a similar consciousness.

Also, a point to note is that 100% of the spices and about 20% of vegetables used in the kitchen are produced/ grown within our resort.

SBR brands its services under Siloso Beach Resort

SBR is directly involved in providing these services and does not outsource for aspects directly related to main business stream. As a family owned and operated business, unlike most other hotels, SBR does not outsource the management.

Contractors are involved from time to time for aspects such as:

•Consultancy

•Architecture

•Legal affairs

Company Logo

Location

Singapore, 51 Imbiah Walk Sentosa Singapore 099538

SBR operates from a single site in Sentosa. Sentosa is a small island off the Southern coast of Singapore. It is part of Singapore and is easily accessible through various types of transportation such as monorail, public bus or walking on the boardwalk.

Number of Countries where the Organization Operates

Just 1

Despite the fact that SBR only operates in Singapore, the sustainability initiatives that it adopts are relevant in any country. This is due to the international nature of the guests staying at the facilities (from over 50 countries). SBR hopes to spread the environmental awareness to its guests through various environmental initiatives such as complimentary eco-tours.

North America/ Europe

North America and Europe has taken a lead over many South East Asian (SEA) countries on the sustainability agenda. SBR has great pride in sharing its initiatives with these guests as a lot can be gained in learning from best overseas practices.

Southeast Asia

Being countries close to home, SBR believes that it can influence local SEA guests to apply similar changes within their own countries.

Others

SBR believes that there is a win-win situation in interacting with guests from any countries both through learning foreign best sustainability practices and influencing foreigners to apply SBR practices in their own countries.

One of the driving forces for adopting a sustainable business model lies in the fact that as a hotel environment, numerous people from various countries and background transit through the facilities.

This also means that there is a great potential to passively educate the guests on a range of sustainable best practices while spending a good time at the resort. As a socially responsible corporate citizen, SBR believes it can play its part in educating the society at large.

SBR sees itself as a local operation with an international outreach.

Siloso Beach Resort is a privately owned and managed eco-resort.

Chairman/Owner: Mr Ng Swee Hwa

Managing Director: Mr Kelvin Ng

The fact that SBR is a privately owned and managed eco-resort plays an important role in the unique sustainable initiatives which have taken place at the resort since its conception.

Indeed, most hotels around the world are not managed by the owners themselves but usually outsourced to management companies. However, as the management of an eco-hotel is very unique and requires passion and attention to details in order to achieve minimization of impacts at all levels, the owners at SBR have chosen to manage the hotel themselves.

Limitation factor: Additionally, many hotels are part of bigger chains and the management is often located overseas. Even if local managers have strong commitments to make a change by adopting a sustainable business model, decisions are often out of their hands which makes procedures much more complicated.

Nature of Ownership & Legal Form

Proportion (%) of Guests' Origin for Year 2014/2015

SBR accommodates guests from all around the world.

As a hotel business, anyone willing to stay at SBR is welcomed to do so and SBR does not apply any discrimination of any kind on the origin of its guests.

Sector served: SBR serves clients from all types of sectors (no discriminations)

Types of customers: SBR serves all types of customers (no discriminations)

Business and markets: SBR categorises its market into 3 categories.

National: Singapore

Local: South East Asia

International: the rest of the world

Proportion (%) of Reservation Type from 2014

SBR has had to date a soft marketing campaign policy. Indeed, marketing outreach has never been very aggressive at SBR. Instead, the hotel has relied a lot on word-of-mouth awareness of its facilities and services rather than active promotion through brochures and other means.

For a long time, SBR has remained a “hidden secret”. Many locals who have come to the resort have been surprised that they did not hear about the place before through advertising.

One of the reasons behind this lies in the philosophical concepts behind SBR that self-awareness is always favored over active and often excessive marketing. It appears to SBR that allowing guests to judge for themselves and communicating on what they have experienced to others is a more sincere way of spreading the word on the resort.

It is only in recent years that awareness on the resort has spread including through its unique environmental and sustainability initiatives, which have attracted a lot of visibility and public interest both in Singapore and beyond.

Type of Marketing

2010: audited

2011: unaudited

2012: unaudited

2013: unaudited

2014: unaudited

Number of employees: SBR is a reasonably scaled hotel with between 50-100 employees

Number of operations: 1 single operation on Sentosa

Net sales (S$):

•2010: 11,009,265.00

•2011: 13,005,658.00

•2012: 11,615,059.00

•2013: 11,234,395.00

•2014: 11,226,071.00

Total capitalization (S$):

•2010: 7,892,356.00

•2011: 10,795,185.00

•2012: 10,089,480.00

•2013: 6,561,821.00

•2014: 4,769,523.00

Quantity of services provided:

3 main services:

Room accommodation, meetings/events facilities, and food & beverage.

Sub-categories:

Breakfast, café, laundry, room charges, room services, romantic packages, tel/fax, internet access, shuttle services, pool bar, spa.

Beneficial ownership:

•Ng Swee Hua

•Ng Yu Teck

Sales/revenues by region: 100% from Sentosa site in Singapore

Costs (S$): (Cost is exclusive of depreciation)

•2010: 7,444,218.00

•2011: 8,387,625.00

•2012: 9,853,503.00

•2013: 9,344,790.00

•2014: 7,124,375.00

Scale of Reporting Organization

Financials from 2010 to 2014

SBR has succeeded in demonstrating that adopting a sustainable business model can also lead to a viable financial growth. Still too often, most businesses today only look into the short term financial profits of the organization even if this means to take little consideration for the environment. In SBR’s view, such development models cannot sustain in the long term.

Employment

Total workforce: 73 employees (2014)

Female : 35 employees

Male : 38 employees

Employment type:

Full time employee: 64 (95%) - 34 females / 35 males

Part time employee: 4 (5%) - 1 female/ 3 males

Region: All our workforce is on a single site which is the island of Sentosa. SBR is a single site operated business. All of our workforce is actually at our hotel.

We have a relatively well sized workforce in the range of 60-100 employees which varies from time to time.

The balance between men and women is well distributed, and the numbers tend to change slightly with part timers intakes.

We are also constantly having long term interns. They are part of our workforce during the attachment.

Our workforce can be described as

Qualified
Versatile
Friendly
Hardworking
Eco-conscious
Diverse
Attentive
Dedicated

SBR is an equal opportunity employer.

Diversity

People in Need

Fairness

Honesty

Responsibility

We support:

Percentage of Employees Covered by Collective Bargaining Agreements

SBR has created various employee committees which aim to engage discussions with the management and to advise.

Such committees include:

-The Sustainability Committee

-The Health and Safety Committee

-The Human Resource Committee

-The Annual Review Committee

Supply Chain

Total number of suppliers: 25

Significant Changes During the Reporting Period Regarding Size, Structure, or Ownership

There have not been any changes in the capital structure since the start of operations.

Development phases: There have been two main phases of development of the facilities:

• Principal hotel wing (standard rooms, deluxe rooms and roof top suites)

• Villas wing

Renovation work:

Main guest rooms: SBR is currently in a renovation phase which is ongoing and being conducted in several phases through the various room types.

Villa wing: SBR is currently modifying its villas to accommodate more family oriented guests.

General works: Small upgrades (e.g. new staircases/corridors, new floor mats etc) are taking place throughout the resort.

*ADD* Changes in the location of suppliers, the structure of the supply chain, or in relationships with suppliers, including selection and termination

Siloso Beach Resort is the recipient of various prestigious awards and certifications which it has received in recognition of efforts to reduce its impact on the environment, foster a company-wide culture of environmental awareness, and give back to society and nature through educational tours and CSR projects.